Well this looks promising indeed. Xiaomi made its North America debut today, using two of its best selling models (Redmi Note 4 and Redmi 4X) to enter the Mexican market.
These two models are expected to be available starting tomorrow in the Mexican market, priced at MXN3,999 ($209) for the Redmi 4X model and MXN5,499 ($287) for the Redmi Note 4. The two devices will be sold by Coppel, Best Buy and Sam’s Club stores but soon they will be available from the Mexican branches of Amazon.
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Donovan Sung, Director of Product Management and Marketing at Xiaomi, mentioned:
“Mexico is a really important market for us and acts as our starting point to reach the rest of Latin America”
Xiaomi is also launching the Mi Community app in the Mexican region, in order to allow Mi fans there to keep track of news, launches, and offers. The app will be soon available on Google Play Store Mexico and will roll out to other Latin American countries as well.
We still don’t know if this expansion is the first step towards the US, but what we do know is that Xiaomi is already in the top 5 smartphone makers in several countries such as India, Ukraine, Indonesia, Burma, Israel and North America looks like a nice place to expand at this time. 😉