KGI: iPhone X Sales To Complement iPhone 8/8 Plus

iPhone X, iPhone 8, iPhone 8 Plus

The sales of iPhone 8/8 Plus are considered “weak” by analysts who believe that the last Friday launch of the devices would have had much more people in Apple’s retail centers. However,¬†KGI analyst, Ming-Chi Kuo believes that such analysis is¬†exaggerated by an “excessively negative” market.

Over the past week, the sales of the two most recent iPhone models got about half the attention iPhone 7 got in its opening week. Kuo agreed that the low turnout is as a result of the expected iPhone X, but argued that the sales of this devices are right where the company expected it to be.

iPhone X, iPhone 8, iPhone 8 Plus

Gizchina News of the week

His argument¬†is based on his belief that the sales of iPhone X will match the combined sales of iPhone 8 and iPhone 8 Plus. Thus the sale of iPhone X will only complement that of iPhone 8/8 Plus which will bring the end sale¬†arithmetic of all three smartphones to what any analyst would expect from these Apple products. Even if iPhone X sales don’t match the sales of both devices, its $1000 price tag will ensure¬†that Apple earns more money by increasing the¬†Average Selling Price (ASP) of Cupertino‚Äôs product line.

Kuo said:

“While we acknowledge that queues outside SIM-free channels have been much shorter than after previous iPhone launches, we see stable first-weekend demand for the iPhone 8/8 Plus in carrier channels. Most of those camping outside unlocked-device outlets are presumably hardcore Apple fans and heavy users, whose plan this year is to gear up for the iPhone X.”

KGI had earlier predicted that iPhone X will get at least 50million pre-orders but Apple may not be able to make such unit quickly. Surprisingly, iPhone 8 Plus sold more units than iPhone 8. iPhone 8 Plus is more expensive, usually, the more expensive model get lesser sales.


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  1. Jonny Terrel
    September 27, 2017

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  2. Jonny Terrel
    September 28, 2017

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