Mediatek Set To Shake Up The Phone Market With Helio P40


Mediatek is betting on high specifications and low unit cost for a firm P40 success.

Mediatek is already seeing strong support from Chinese phone makers. Those include not only the smaller brands but some of the big names too such as Xiaomi, Oppo, Vivo, Meizu and others.

That support currently gives Mediatek a 15% market share, but analysts believe that this may jump to a solid 25% market share with the release of the Helio P40 chipset.

The P40 will mark a big stem for Mediatek and will be the first chip from the Taiwanese company to ditch the classic octacore configuration for an more modern cluster approach. The P40 has already been confirmed to have a first dual core cluster made of A73 cores followed by a secondary quad core cluster on A53 core.

It has also been revealed that the new chip will use a 12nm architecture, Mali G72 GPU and support LPDRR4 RAM. Mediatek currently has chipsets starting from as little as $10 a unit in its range, while it’s not been announced how much the P40 SoC will be priced at it’s sure to be significantly cheaper than the Snapdragon 670 it hopes to go up against.

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14 Comments

  1. Allanitomwesh
    October 16, 2017

    being cheaper is easy, being as fast as the SD670 is something i want to see

    • Essej Kun
      October 16, 2017

      get the SD835 lol

      • Allanitomwesh
        October 29, 2017

        Not everyone wants or can afford a flagship processor

  2. Caleb Katana
    October 16, 2017

    I want to see how it scores head to head with the 670

  3. Thomas Kaos
    October 16, 2017

    P40 will not even be able to go head to head with 660. However most people don’t need that power. P20 was enough to give a totally fluid android experience with only 3d games suffering a bit due to bad gpu. Hopefully the Mali G72 will be at least a 4 cluster gpu and not a 1-2 cluster gpu as previous generations.

    If they get that right it will be a serious contender.

    • Lazar Prodanovic
      October 16, 2017

      It isn’t, whosent & will never be enough!
      Getting 1.8~2.0x performance (up to 2.2x with A75) in a integer tasks (which most are) from a big OoO core is a huge mile! You need more than two only for serious multitasking which we can live without but you need two almost every time.
      Most people will never be able to get above plane ordinary sheep.

  4. Allanitomwesh
    October 16, 2017

    being cheaper is easy, being as fast as the SD670 is something i want to see

    • Essej Kun
      October 16, 2017

      get the SD835 lol

    • Allanitomwesh
      October 29, 2017

      Not everyone wants or can afford a flagship processor

  5. Caleb Katana
    October 16, 2017

    I want to see how it scores head to head with the 670

  6. Thomas Kaos
    October 16, 2017

    P40 will not even be able to go head to head with 660. However most people don’t need that power. P20 was enough to give a totally fluid android experience with only 3d games suffering a bit due to bad gpu. Hopefully the Mali G72 will be at least a 4 cluster gpu and not a 1-2 cluster gpu as previous generations.

    If they get that right it will be a serious contender.

    • Lazar Prodanovic
      October 16, 2017

      It isn’t, whosent & will never be enough!
      Getting 1.8~2.0x performance (up to 2.2x with A75) in a integer tasks (which most are) from a big OoO core is a huge mile! You need more than two only for serious multitasking which we can live without but you need two almost every time.
      Most people will never be able to get above plane ordinary sheep.

  7. Lazar Prodanovic
    October 16, 2017

    Well it certainly won’t go against either S660 nor upcoming S670 (which will be some 25~30% faster regarding big A75 core’s & twice as much in MP). It could be a nice potent SoC for general use (as S650 whose/still is) if pared with a decent GPU (MALI G72 MP4 at least to be on pair with A512). But my experience so far tells me otherwise.

  8. Lazar Prodanovic
    October 16, 2017

    Well it certainly won’t go against either S660 nor upcoming S670 (which will be some 25~30% faster regarding big A75 core’s & twice as much in MP). It could be a nice potent SoC for general use (as S650 whose/still is) if pared with a decent GPU (MALI G72 MP4 at least to be on pair with A512). But my experience so far tells me otherwise.