Yesterday, on April 1, the OPPO R15 and OPPO R15 Dream Mirror launched becoming available for purchase at both online and offline stores. As we are dealing with an awesome flagship with myriads of selling points, it’s quite expected to see they quickly reach the top sales volume at such retailers as Tmall, Jingdong, and Suning. Moreover, the OPPO R15 set a new record for OPPO exceeding the OPPO R11’s first-day online sales.
Interestingly, last month, GFK, a German market research company, released the ‘2017-2018 Annual Report on the China Mobile Phone Market’ pointing out several future trends in the mobile phone market including the Chinese smartphones market. Particularly, the company claimed it will enter the vacuum period showing sales volume drop.
We know, during past few years, some factors including the communication standard upgrades, Internet outbursts, and low-cost consumer upgrades have continued to drive growth in China’s mobile phone market. But new strong-driven dividends have not been formed yet. Moreover, this situation is combined with stock saturation and subsidies. So fewer people are interested in replacing their current smartphones. The latter affects the costs of innovation. Therefore, the overall situation drives to the sales drop. So the source thinks before the 5G commercialization in 2020, the Chinese mobile phone market will enter the vacuum period. As a result, the Chinese mobile phone market in 2018 will have only 449 million sold units, down by 4% year-over-year. As the professionals mention, the retail sales volume of China’s mobile phone market has entered an ice-cold period.
But what’s amazing, OPPO continues growing. Thus while the overall market is increasing, this manufacturer continues showing astonishing results. The analysts think the reason is related to the OPPO’s focus on the younger customers and the ‘boutique strategy’ implemented since 2015. In this sense, the OPPO R15 and the Dream Mirror variant are considered to be the best products on the market. So not accidentally, the company is moving forward against all odds.