Smartphone Shipments in Europe in Q1 2018

Smartphone shipments

Yesterday, Canalys published a report concerning the smartphone shipments in Europe in Q1 2018. According to it, the overall shipments dropped by 6.3%. And though the top three remains unchanged, Xiaomi continues showing an amazing growth rate of 999%!!!

Smartphone shipments

The global smartphone market is falling and no one can deny this. The European smartphone market is no exception. According to the latest report, it has dropped by 6.3% in the first quarter. And this the biggest drop in a single quarter. Moreover, Western Europe has had a decrease of 13.9%. Only 30.1 million units shipped. On the contrary, the Central and Eastern Europe showed a growth of 12.3%. But it’s a smaller market. That’s why there were shipped only 15.9 million units.

The South Korean is on the top, with 15 million shipped units. But it has had a decrease of 15%. On the other hand, even in this situation, Samsung has the largest market share of 33.1%. The Cupertino-based Apple is in the second position with a 22.2% of market share and a -5.4% growth rate.

Huawei and Xiaomi are on the third and fourth positions, respectively. But if Huawei has shipped 7.4 million units and shows a growth rate of 38.6%, Xiaomi sold 2.4 million, which is a direct 999% growth year-on-year.

Smartphone shipments

The company also mentioned the top trends in the European smartphone market. According to them, now people pay more attention to the full-screen with an 18:9 aspect ratio, dual-SIM card, memory options over 4GB, and dual/triple-camera modules.

As Ben Stanton, Analyst at Canalys, said: ‘This is a new era for smartphones in Europe. We are moving from a growth era to a cyclical era. This presents a brand-new challenge to the incumbents, and we expect several smaller brands to leave the market in the coming years.’

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