Report: Galaxy S9/S9 Plus were global best sellers in April 2018

The Samsung Galaxy S9 might be just an iterative upgrade over its predecessor but it is selling really well. At least in April 2018, says a Counterpoint report. The research firm published a Market Pulse April report that shows top ten best sellers across the globe. Remarkably, all ten spots are held by either a Samsung device or an Apple. Except for the sixth and eight spot, which is held by Xiaomi.

The first two spots go to the Galaxy S9 Plus and S9 with both of them having 2.6 percent of the global market share. The report’s analysis shows particularly good performance in North America and the Asia-Pacific for Sammy. The next three are held by Apple’s iPhone X, iPhone 8 Plus, and iPhone 8 respectively. Apple may have been subdued, but on a broader scale, it is enjoying better popularity even with older devices like the iPhone 7. While Samsung has three devices in the top ten, Apple has five. Moreover, Demand of Apple iPhone 7 remains strong in APAC and NAM regions.

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Interestingly, Xiaomi has really done well with the Redmi 5A because it has outsold even the Redmi 5 Plus (Note 5) globally. The research summarises that consumers are preferring either flagship devices or budget handsets as far as April is concerned. Below are the highlights of the report.

  • Apple declined month on month due to seasonality. Apple continues to dominate the global best-selling smartphone models occupying five spots in the list.
  • Demand of Apple iPhone 7 remains strong in APAC and NAM regions.
  • Samsung price cuts on older Galaxy S8 series along with aggressive marketing and cashback offers, easy EMI’s amongst other factors drove sales for premium flagships.
  • Top ten bestsellers are skewed either towards the premium segment or the entry level segment.
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