Actually, no one had expected the Chinese apple, Xiaomi will succeed in the US market with its own electric scooters. As one of the world’s largest smartphone manufacturers, Xiaomi has become a major supplier of electric scooters for Silicon Valley transit start-ups.
Xiaomi’s electric scooter has been renamed in different cities in the United States. Rebranded Xiaomi scooters have been deployed across US cities by scooter unicorn Bird. According to a report in May, Xiaomi, as a supplier of electric scooters, can generate tens of millions of dollars in revenue. Bird’s competitor Spin is also using Xiaomi’s electric scooter.
Another major electric scooter manufacturer is Segway/Ninebot (mainly supplying electric scooters for Lime). The company has a close relationship with Xiaomi. Many even think it’s the same Xiaomi. But the truth is Xiaomi just invests in this company like hundreds of other companies. In its turn, Xiaomi doesn’t comment on this case anyhow.
At this moment, Xiaomi is not selling smartphones in the US market. But we are expecting the company to enter the US market by the end of 2018 or early 2019. But not everything is as clear as you can think.
We have already seen what problems Huawei and ZTE faced when trying to enter this market. So Xiaomi is not insured too. Apart from this, even if it succeeds to enter this market, it will meet a tough competition from such giants as Samsung and Apple. OnePlus is not easy as well.