Released in March 2018, the Samsung Galaxy S9 led Samsung’s revenue in the second quarter of 2018. The smartphone, very similar to the Galaxy S8, has only sold 9 million units during the quarter. By the end, the Galaxy S9 is no better than the Galaxy S3 released in 2012.
Galaxy Note 9: 1 million units sold in South Korea in 54 days, better than the Galaxy S9
In these conditions, Samsung relied heavily on the Galaxy Note 9 to raise the bar in 2018. In 54 days, the smartphone has sold over a million units in South Korea. The figures confirm those of the pre-orders, 30 to 50% higher than those of the Galaxy S9 in the South Korean market.
As a reminder, it took 60 days for the Galaxy S9 to exceed the million units sold in the homeland of Samsung. The Galaxy Note 9 does not generate the same craze as the Galaxy Note 8 in 2017. After the Galaxy Note 7 fiasco in 2016 , the smartphone represented the return of the Galaxy Note range.
In the third third of 2018, Samsung was able to return to success, generating $57.5 billion in revenue, up 20.4%. This remontada is not due to the arrival of the Note 9 on the market but to the launch of the iPhone XS and XS Max, which Samsung provided the OLED screens.
Granted, Korean numbers are not always representative of global demand, but even though Samsung is unlikely to report record mobile profits for the year’s third quarter, divisional revenue could well be on the rise, albeit modestly.