Despite the continuous loses in the mobile industry, HTC seems ready for bringing a new set of smartphones in 2019. Of course, it won’t be like before, and the company will adopt “safe” strategies to sell its upcoming devices. Apparently, the company will release a new device, probably for the Life series, before the end of the year, and will continue to innovate in 2019.
The gossips about HTC discontinuation of its smartphone series started recently, soon after the rumors that the company was looking for an ODM to source a possible HTC U13 manufacture. Of course, the fact that the company has been recently selling much stuff and accumulating loses pointed out that quitting the mobile business would be a reasonable choice. Despite this, the company will keep investing in AI, Blockchain and 5G technologies.
Furthermore, the company will keep investing and bringing new products for its VR/AR platform in order to bring more content. The company will also bring new headsets and mobile phones as related technologies. When it comes for the Blockchain, that’s a specific niche, and we doubt that will be through devices like Exodus that the company will find the strength to continue in the mobile segment. The first iteration of the HTC Blockchain smartphone line will start to be shipped in the next month, and the results of Exodus will really count for the company’s future.
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Before 2018 get its curtains closed, HTC should bring a U12 Life with 6GB of RAM and 128GB of internal storage. The device was only available in 4GB/64GB configuration, although it supports microSD expansion, it has a hybrid slot and isn’t ideal for those who need dual-SIM functionality.
We hope that the company who brought the first Android smartphone manage to get out of this limbo, with some good results in 2019. Of course, in order to achieve such thing the company needs to rethink its strategy as a whole and bring devices that are more appealing to the customers. The company could invest in smaller devices with flagship specs, or bring better mid-range offerings, although we doubt that with its current finances the company will be able to compete with the likes of Xiaomi and their really low-profit margins.
Life to a dying brand.