Xiaomi’s new Rice cooker gets more than $144.000 in crowdfunding in just 1 hour and 40 minutes


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Back in 2016, Xiaomi debuted the MIJIA smart home sub-brand with the MIJIA IH Rice Cooker. Since the release, several products of different sizes have been released by the company. The product grew in popularity in both China and Japan. Looking into this popularity, Xiaomi decided to launch a cheaper and compact Mini Rice cooker in crowdfunding. The product will be offered with a crowdfunding price of 169 Yuan ($24) and in a great show of popularity achieved 1 million of Yuan ($144.894) in just 1 hour and 40 minutes of the crowdfunding campaign.

The product is meant for students, singles, couples, the elderly and even babies. It is said to cook about 6 bowls of rice/porridge at a time. The mini rice cooker is also easy to store, flexible to move due to its compact size. The output has 400W, and the device provides different cooking modes, where the user can dynamically adjust between fast cooking, full cooking, strong cooking, slow slimmer modes, of course, depending on whether it is porridge, soup, or other food are being made apart from rice.

MIJIA’s Mini Rice cooker comes with a feature that monitors the cooking temperature at all times in order to adapt it in order to avoid overflowing. The device is also resistant and works fine in most type of weathers with a long-term insulation. It also comes with 5 layers of thick points Daikin PFA non-stick powder coating. According to the product description, it will also be easy to clean. With a smartphone, owners of the new Rice cooker will be able to control the device with over-the-air commands. The app will also provide a number of nutritional recipes, that will introduce better the device functionalities to potential customers.

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