Xiaomi denies a purported price increase for some products in India


A few days ago, global vice president and head of Xiaomi India, Mani Kumar Jain, posted a tweet denying reports that Xiaomi will increase the prices of Xiaomi Redmi Note 6 Pro, Redmi 6A and Mi Air Purifier 2S in India effective from December 29th.

Mr. Jain attached a picture of the fake memo which specifically says that the 2GB+16GB and 2GB+32GB versions of the Redmi 6A will be increased by Rs 600 ($9) and Rs 500 ($7) respectively. The 4GB+64GB and 6GB+64GB variants of the Xiaomi Redmi Note 6 Pro will increase by Rs 500 ($7) and Rs 300 ($4) respectively while the Mi Air Purifier 2S will increase by Rs 500 ($7).

In response to this report, Manu Kumar-Jain said that this fake message is been floated on social media by the “distributors of a brand” and he urged Xiaomi’s followers not to believe the fake news as Xiaomi has not increased any prices. The Indian smartphone market is a very price sensitive market. The likes of Apple and Samsung whose pricing structure is on the high side are having a tough time in India since the entry of Xiaomi and some other cheaper Chinese brands.

Recently, the Indian government introduced a law which tightens its foreign direct investment (FDI) policy in the e-commerce sector. This law bans OEMs from having exclusive sales with online retailers like Amazon and Flipkart and also states that only 25% of a company’s inventory should be sold online. This directly threatens Xiaomi’s grip on the Indian market as its offline retail channel still needs some work.

Previous Xiaomi Will Not Enter The Real Estate and Automotive Fields
Next Xiaomi respond positively - strengthens its Indian offline sales channel