Lei Jun: All five sub-brands of Xiaomi will release technology-leading products this year

On the occasion of the Spring Festival in 2019, Qualcomm China once again launched a special feature tagged “New Year’s Eve” – a one-on-one interview with senior mobile phone manufacturers in China. It reviews their achievements in the past year and planning for the future. A few days ago, Qualcomm China officially released the text interview of Lei Jun, chairman of Xiaomi Group. In the interview, Lei Jun reviewed the achievements of Xiaomi in the past year as well as its plans for the future.

Xiaomi Lei Jun
Lei Jun

In 2019, Xiaomi launched a multi-brand strategy. In addition to its two main brands, Xiaomi and Redmi, there are also three sub-brands focusing on specific fields such as POCO, Mito and Black Shark. These brands are set up for the foreign, female and gaming markets respectively. Lei Jun said that Xiaomi will come up with more outstanding products from all its brands this year.

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Talking about Xiaomi’s struggles in the past 8 years, Lei Jun said that after eight years of entrepreneurship, Xiaomi has undergone many changes. Xiaomi has done many “impossibles” in the business world. It rose from a small company of a little more than 10 people to the world’s fourth-largest mobile phone brand. At the same time, it has established the world’s largest consumer-grade IoT platform.

Furthermore, he stressed that no matter how big Xiaomi grows, what remains unchanged is the original intention of its business and the principle of insisting on making friends with users. We always insist on doing a good product that is “moving people and being kind,” so that everyone in the world can enjoy the wonderful life brought by technology, Lei Jun said.

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Lei Jun said that the current global mobile phone market is experiencing a period of low tide, which may continue to the 5G real large-scale commercialization, and Xiaomi is ready to fight a long-term battle. According to Lei Jun, Xiaomi will continue to work hard in the areas of quality, innovation, and delivery, to lay a solid foundation for the spring of 5G.

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