Android One is growing while Android Go is the king of low-end smartphones


Android Go

Google decided to share some tidbits of its Android experience during this year’s MWC in Barcelona. The company shared some insights about the overall performance of Android One over the past year. That’s not a surprise, judging by the popularity and demand for the project, but the segment achieved a 250% year-over-year growth during 2018.

The results show how the demand for the optimized and smooth Android experience through Google’s Android One is growing in popularity among users and overall community. During the last year, we saw numerous announcements of Android One devices, especially from Nokia, which has a kind of marriage with the program, since all of its smartphones are Android One devices. During MWC 2019, the company already released three new Android One powered handset – Nokia 9 PureView, Nokia 4.2, and Nokia 3.2.

Google

However, the good results are also coming from Android Go – the super optimized and lighter Android software – that is capable of running smoothly even in devices with only 1GB of RAM. The good user experience delivered by this particular version of Android has completely dominated the market, turning the software in the best option, for brands that want to release low-end devices for emergent markets. The popularity of the software may grow further during this year, since a lot of companies, even Xiaomi with its Redmi Go, is jumping in the light software bandwagon.

Last, but not least, Google announced that it is working alongside Qualcomm and MediaTek to bring chip-level support for Android’s Neural Network API and ML kit.

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