Xiaomi was founded in April 9 years ago. The 9th of April is always an important time for Xiaomi. Year after year they boast of enormous revenue numbers on this day thanks to the special Mi fan sale that takes place around the world. We reported earlier that just the vacuum cleaner contributed to 20 million yuan! This time too Xiaomi anniversary record sales are as of now at an impressive 1.5 Billion yuan. (~220 million $)
Some of the impressive stats can be seen above.
This is probably the most grand Mi fan sale till date. Part of the reason behind this enormous revenue is not just good products but the fact that this is a yearly sale. This combined with good discounts and stock availability is a potent mix for xiaomi. They are known to prep many weeks in advance for one of their most important sale of the year. Some other important sale days for Chinese companies in general are Singles day, Black Friday, Chinese new year etc.
Gizchina News of the week
As of now the Xiaomi anniversary record sales has crossed 1.5 billion yuan. According to the official counter on the site and social media posts they exceeded 100 million yuan in just 5 minutes. 700 million was exceeded in 11 minutes and 1.5 billion exceeded soon after.
In terms of products the Vacuum cleaner crossed 20 million yuan. Mijia sweeping robot, Mijia smart door lock and Air purifier crossed 10 million yuan each. The 10KG Mijia washing and drying machine alone surprisingly exceeded 50 million yuan.
The MiBand 3 and water purifier which has been selling for a long time now has not lost any interest either. It and the water purifier crossed 10 Million yuan too. The Mi Home air Conditioner sold over 20,000 units.
Most surprisingly no data was available about sales of smartphones. The reason is unknown.