Apps empowering people to live the best version of their lives, while demonstrating responsible design and engagement strategies.
Best Accessibility Experience
Apps and games enabling device interaction in an innovative way that serve people with disabilities or special needs.
Best Social Impact
Apps and games that create a positive impact in communities around the world (focusing on health, education, crisis response, refugees, and literacy).
Most Beautiful Game
Games that exemplify artistry or unique visual effects either through creative imagery, and/or utilizing advanced graphics API features.
Best Living Room Experience
Apps that create, enhance, or enable a great living room experience that brings people together.
Apps and games that display a groundbreaking new use case, like utilize new technologies, cater to a unique audience, or demonstrate an innovative application of mobile technology for users.
Standout Build for Billions Experience
Apps and games with optimized performance, localization and culturalization for emerging markets.
Best Breakthrough App
New apps with excellent overall design, user experience, engagement, retention and strong growth.
Best Breakthrough Game
New games with excellent overall design, user experience, engagement, retention and strong growth.