According to Apple World report, the latest research by Strategy Analytics shows that the intense price war has brought tremendous pressure on many tablet manufacturers. However, Apple’s sales of iPad in the first quarter far exceeded that of other companies. Apple’s new iPad Pro has successfully helped Apple to save the tablet market share.
In recent years, top tablet makers such as Apple, Huawei, Amazon, and Microsoft have been looking for new power in the market in order to use their advantages and gain market share. But unfortunately, the global tablet market fell by 5% year-on-year in the first quarter of 2019.
Senior Research Analyst Chirag Upadhyay, says Apple is competing strongly with three iPad Pro models in the premium price tier. Analyst Eric Sith also said Apple’s iOS shipments grew 9% year-on-year in the first quarter of 2019, adding a total of 9.9 million tablets and pushing the share of iOS in the global tablet market to 27%.
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The reason why Apple’s tablet PC sales share growth is mainly due to the strong momentum of the new iPad Pro. Although the price is not low, it does not reduce the user’s desire to buy. The most intuitive performance is that the average iPad Pro sales price has risen from $451 in the first quarter of 2018 to $490! This is really a black horse of Apple!
Also Read: iPad Pro 2018 Crushed All Smartphones And Tablets On AnTuTu Test
Particularly, Smith says, ‘Refreshing iPad Pro and MacBook Air at the same time plays into Apple’s strategy to target different user bases with different computing solutions. Education still represents a good opportunity for Apple as schools often have PCs and tablets available for different use cases.’