The glory days of Taiwanese manufacturer, HTC, are long gone and the company’s smartphone business s almost gone. Well, it’s not gone yet as HTC now focuses in its home town, Taiwan. According to HTC Taiwan regional manager, Darren Chen, the company will continue to release new smartphones for the Taiwan market. However, he stated that it will be very cautious with new devices. Chen believes that mobile phones with a price of NT$10,000 ($324) account for 60% of the Taiwan mobile phone market. Thus, phones with this price tag will be the main direction of the company’s efforts. However, HTC 5G smartphone should be more expensive than this price tag.
He added that HTC plans to launch a new 4G mobile phone in Q4 2019. In addition, HTC 5G smartphone will arrive in Q1 2020. The company hopes to catch up with the commercial pace of 5G networks. In addition, HTC will continue to deepen the field of VR headsets and seek new opportunities in the 5G era.
Data show that HTC’s revenue in August was NT$734 million (∼$24 million), an increase of 66.% from the previous month, but down 47.1% year-on-year. As of August 2019, HTC’s accumulated revenue for the year was NT$6.93 billion (∼$224 million), a 62% year-on-year decline.
Although HTC is almost non-existent in the Chinese, European and even the US markets, the company is not giving up just yet on its smartphone business. If all goes well, it could re-build its business out of Taiwan.