Nokia is pretty established when it comes to the market of smartphones. The company also expanded its portfolio of products by offering smartwatches. Now, the Finnish company has signed a contract with Global Icons ( a licensing company) that may result in more consumer’s oriented products.
Currently, Nokia is under HMD Global’s wings. HMD has the rights to research, develop, sell and market their devices as Nokia. The Finnish Telecom giant took Whitings as its first big acquisition. However, the relationship between the two fell apart and now it is operating by its own. For instance, OZO Audio is now a product of the AV department at Oppo.
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Worth noting that Nokia is already the leader in in the 4G and 5G antenna market. With the development of the next-gen connectivity, the company may expand its portfolios of products in the next years. For instance, the Finnish firm may start the development of drones as well as other consumer’s oriented product. Always paying attention in the current trends, of course.
According to David Williams, managing director at Global Icons Europe, the deal with the licensing company “will allow bringing engaging Nokia-branded products experiences”. We are curious to see what both companies have in mind for the future.