When we talk about the best smartphones on the market, Huawei’s brand is almost always involved. Although the company has serious troubles with the US government lately, nothing prevents us from bragging about the products that the brand launches to the market.
However, it was not always so. In a video released by the brand talking about its infrastructures and products, the consumer business manager, Richard Yu, said that Huawei was about to give up the smartphone market 8 years ago.
According to the head of the brand, Huawei’s business was too small and had little sense to continue with this ideology. In the following video, we can see Richard Yu saying that at 2:50.
“Huawei as a consumer business, eight-year ago was a very small business in Huawei. Our company even was trying to shut off this business. At that time, Huawei was doing low-end product, the customer experience was bad. I made a big decision to do middle-tiers and high-tier products, to promote Huawei, our own brand. That’s a quite bold decision”
Huawei future plans for smartphones
Richard Yu also said that the brand will continue to improve. “No matter how good we are, we have to always be thinking of how we can improve. And how we can do better”.
Therefore, “even with the problems that are plaguing Huawei. I believe that the brand has the potential to continue to improve” said Richard Yu.
The brand’s smartphones are getting better and have a cutting edge mobile technologies. Huawei hit the market to challenge big competitors who believed they will win every battle. However, Huawei’s major investment in quality and marketing has made the company the world’s second-largest smartphone maker.
It is worth to mention that Huawei’s consumer business disclosed last year that it shipped over 200 million smartphones in 2018. According to Huawei, that was a giant leap from 3 million units annual shipments in 2010 to 200 million 8 years after.