As of the end of 2019, the total sales of Nintendo Switch hit 52.48 million units and 300 million sets of software. The top three software sales are: “Mario Kart 8 Deluxe” (22.96 million copies), “Super Smash Bros Ultimate” (17.68 million copies), and “Super Mario: Odyssey” (16.59 million copies). The top ten software are first-party works
Among non-first-line IPs, “Fire Emblem: Three Houses” sold 2.58 million copies. This makes it the best-selling third-party software. In addition, “Marvel Ultimate Alliance 3” also sold 1.02 million copies making it another top-selling third-party app.
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From the performance, the company raised its forecast for the current fiscal year. Nintendo Switch sales rose from 18 million units to 19.5 million units. If we compare this to the traditional game business, Nintendo has made life easier in the field of mobile games. The company earned about $1 billion with almost no effort.
“Fire Emblem: Hero” contributed more than half of the company’s revenue to $656 million. Amazingly, the download of the game accounts for only 4% of the company’s total mobile game downloads. Nevertheless, it contributed most of the revenue. On average, each download can bring the company $41, and the efficiency of attracting gold is amazing.