This afternoon, Xiaomi TV announced on its official Weibo handle that its shipments and sales in 2019 rank first in China. In 2019 alone, the Chinese manufacturer shipped 10.46 million units/ This figure ensured that it remains the most popular TV brand in China.
Xiaomi TV stated that the data has been confirmed by AVC and Zhongyikang. According to data from Zhongyikang, Xiaomi TV’s annual sales share was 19.25%. Aowei Cloud Network data shows that Xiaomi TV has the largest sales volume in the five large-size segments (32 inches, 43 inches, 50 inches, 65 inches, and 70 inches). Among them, 70-inch online sales accounted for 41%, while the 65-inch online sales account for 33%.
According to Li Xiaoshuang, general manager of the Xiaomi TV Department, over the first three quarters of 2019 (Q1 – Q3 2019), Mi TV has shipped about 2.3 million units per quarter. This shows that the last quarter (Q4) has a similar or better sale value.
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Li Xiaoshuang also said that each generation of Xiaomi’s TV is of high quality. In addition, each generation comes with a cool feature.
- Mi TV 1, released on September 5, 2013: MIUI TV, smart TV system, as thin as 20mm
- Mi TV 2, released on May 15, 2014: Standard Soundbar and wireless subwoofer, as thin as 15.5mm
- The Mi TV 3, released on October 19, 2015: next-generation split TV, 9.9mm thin
- Mi TV 4, released on May 18, 2017: 4.9mm thin
Last year, Xiaomi’s latest TV 5 series officially hit the public. This new series has the Mi TV 5 and TV 5Pro. The Pro model is available in 55-inch, 65-inch, and 75-inch.
Xiaomi TV shipped 10 million units within a year for the first time
As of December 30, Jiang Cong, general manager of sales and operation of Xiaomi China, announced that Xiaomi TV has completed the target of 10 million units in the Chinese market. However, this value is now verified by other market research firms. His statement reads, “This is a new milestone in the history of Chinese TV. Xiaomi TV China is the first stable TV brand in 2019! We are just way ahead and dare to publicly share screenshots of the system!. According to the public relation manager of RedmiTV, these 10 million Xiaomi TV’s does not include Redmi TV.