Half Of American Households To Abandon Traditional Cable TV By 2024

Roku cable TV

Roku expects that in the next few years, about half of households in the United States will become squatters. Many of them will never subscribe to traditional cable TV services. In Roku’s latest quarterly performance report, the company will enter a brand new year. And it is reported that it now has nearly 37 million active users. Roku CEO Anthony Wood said that 2020 will be the beginning of a ‘streaming decade’.

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On February 13, Roku said that the company’s revenue and gross profit prospects in the fourth quarter of 2019 exceeded expectations. Looking at the whole year, Roku’s revenue exceeds 1.1 billion U.S. dollars. And it continues to be the number one streaming platform in the United States. The company ended the year with 36.9 million active monthly users – up from the previous milestone of 30 million. Roku added that users streamed 11.7 billion hours of content during Q4 alone and 40.3 billion for the year.

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Roku cable TV

In 2019, Roku’s platform revenue increased by 78% year-on-year to $740.8 million, net income for the year increased by 52%, and gross profit increased by 49%. In addition, the company’s annual number of active users increased by 9.8 million, and streaming time increased by 16.3 billion hours.

Roku’s Transition From Cable TV To Streaming TV

In a letter to shareholders, Roku stated that the company is looking forward to ‘a decade of streaming’ and that the market is now increasing its transition to streaming, ‘which will encourage more viewers to spend more time on streaming, and traditional pay-TV time is getting less, and many consumers are leaving the traditional pay-TV ecosystem altogether.’

Roku predicts that by 2024, about half of American households will completely abandon cable and satellite TV. The company aims to continue to thrive in this anticipated mass-to-streaming transition. And the Roku Channel will remain a key driver of the company’s earnings.

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  1. Stacie Sarver
    February 18, 2020

    I have already done it. Saving about $900 a year

  2. Derek Blanchard
    February 18, 2020

    I would and want to but I’m a sports fan and want live TV for baseball football basketball nascar dirt bike racing things like

  3. Stacie Sarver
    February 18, 2020

    Believe it or not I am a sports freak, except golf. Football, nascar, hockey, ufc,you name it I watch it. I signed up for all sports channels. Have to pay for it but it is still cheaper