Apple’s CEO, Tim Cook, said that the company will not withdraw from China due to production interruptions caused by the epidemic. According to him, the current epidemic is “temporary” and the government is handling the situation well.
“We are talking about making small adjustments, not fundamental changes,” he said in an interview broadcast on Fox Business on Friday.
Apple recently withdrew its March quarter revenue outlook, citing limited iPhone production and the company’s closure of Chinese stores due to the epidemic. Asked on Friday whether the epidemic would affect the performance of the June quarter, Cook said: “It’s still February, and there is reason to be optimistic about the future, we wait and see.”
He said that Apple “is more important in China’s supply chain”, but he will also continue to pay attention to the situation in South Korea and Italy, because Apple also has suppliers and business in these two countries. “It’s very important to observe what happened there.”
Cook defends his supply chain strategy, which he has led over the years. He said: “We have experienced earthquakes, hurricanes, fires, floods, tsunamis, SARS. This is a long list, and the operations team has solved them in depth. When things fall behind, we need to ask our own questions. Yes, are the supply chains in those places resilient? Do we need to make some changes? “
He added: “It will take some time, but in general, I think the current epidemic is temporary and will not last long.”
Tim Cook – Apple’s Chinese production line is open again
Recall that Apple recently re-opened its production line in China. According to the company, it is trying to make up for the lost time. Generally, the coronavirus situation seems to be reducing thus companies are reopening their businesses in China. Do you think it’s risky to re-open at this time? or they should remain closed till the entire situation passes? Let us know your thought in the comment section below