Over the past few months, Instagram has been working to launch monetization on IGTV. Instagram invited its partners to test ads on IGTV commercials in March, and has now announced a widespread rollout of ads in content.
Starting next week, ads on IGTV will be shown in all long videos. Initially, IGTV ads will appear when people click on a video in their feed.
Video ads will be adapted for display on mobile devices. The duration of the promotional video will be no more than 15 seconds. Throughout the year, Instagram will test various advertising options, the ability to skip ads, and more, to arrive at a final version that will suit users, content creators, and advertisers.
Instagram will share ads revenue with the creators of IGTV content
Instagram will share the revenue from advertising on IGTV with the creator of the video, which will give them more incentive to create content. Creators will receive 55% of the revenue from the sale of advertising in IGTV content, which corresponds to the level of revenue from advertising on YouTube. This will help make Instagram a more attractive site for vloggers.
The lack of monetization tools for long Instagram videos has been a serious obstacle to the development of IGTV so far. But if the creators are motivated to create and post more content, this can lead to rapid growth and development of the platform.
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Instagram will begin testing ads on IGTV with a group of creators and advertisers in the United States and will gradually expand as work improves.
Earlier, Facebook began to test viewing Instagram stories through the Facebook application.
FACEBOOK ACQUIRES GIF-SHARING PLATFORM GIPHY FOR $400 MILLION
It is worth to mention that recently, Facebook has made another prey on its campaign of conquering the whole internet. Mark Zuckerberg’s company has recently announced that it is acquiring the popular GIF-sharing platform, Giphy. According to the report, the deal cost Facebook over $400 million. In addition, it plans to integrate the Giphy library on Instagram and other Facebook-related services like WhatsApp and Messenger.
Facebook’s integration with the platform comes from long ago. The platform allows users to share, make, and edit GIFs. Currently, Facebook, Messenger, WhatsApp, and Instagram all work with the library. Moreover, Facebook states that about 50% of the Giphy traffic comes from the company’s services.