The smartphone market is consistently evolving and expanding and many brands are now looking for new markets to explore. The competition in the Chinese smartphone market is very intense and many Chinese brands are moving outside China. According to Counterpoint Research’s recent report, one of the emerging smartphone markets in the world is Indonesia. According to the report, Chinese brands have a huge chunk of the Indonesian smartphone market.
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The report shows that in the second quarter of this year, Vivo led the market with a 21.2% market share. After Vivo, is Oppo in second place with 20.6%. Then there is Samsung (19.6%), Xiaomi (17.9%) and Realme (13.6%). Among them, Chinese mobile phone manufacturers accounted for 73.3%. This goes to show how popular Chinese brands are in Indonesia.
In the second quarter of last year in Indonesia, the leading manufacturer in the market was Samsung. However, due to some reasons, the market share of this manufacturer declined, but Vivo and Realme ushered in substantial growth.
In addition, when commenting on the market brought by online platforms, CounterPoint Deputy Director said: “Xiaomi has become the leader in the online channel sales with a 40% share. Its Redmi 8A is the best-selling model sold in online channels, followed by Realme 5i and Redmi Note 8 series. In addition to Xiaomi, Realme and Samsung occupy the second and third places in the online market sales respectively”.