OPPO and Midea Signed Strategic Cooperation Agreement


OPPO and Midea

OPPO and Midea formally signed a strategic cooperation agreement. In the era of integration of all things, enterprises need to provide users with products and services with new experiences. On the one hand, they need to make continuous breakthroughs in integration technology. On the other hand, they also need industry chain partners to conduct open cooperation. Therefore, both parties hope to create a seamless smart life experience for users.

OPPO and Midea

In specific application scenarios, the use of Midea products and equipment in conjunction with OPPO smartphones and smart home apps can already achieve functions such as automatic discovery, rapid network distribution, Breeno voice control, smart scenarios, and convenient services. These greatly improve the use experience of Midea electric products of Midea. So far, the cumulative number of users using Midea devices in the OPPO smart home app has exceeded 10 million. And the total number of users covered by the joint activities of OPPO and Midea has reached 120 million.

Chen Mingyong, the founder and CEO of OPPO, said: ‘The implementation of the strategy of mutual integration of all things is inseparable from the co-creation of many partners. OPPO has always adhered to open cooperation and actively cooperates with partners to promote the ecological development of all things. The cooperation of the two companies will definitely inject new imagination into the industry and create a new technological experience for users.’

Fang Hongbo, Chairman and President of Midea Group, said: ‘Comprehensive digitalization and intelligence are the current strategic focus of Midea. Next, Midea will work with OPPO in the construction of the entire ecosystem, user operations, improvement of user experience, and domestic and foreign market channels. We will cooperate in development and other aspects to provide users with a better experience.’

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OPPO and Midea Joint Lab

In addition, OPPO will cooperate with Midea to establish a cross-border joint laboratory, based on the in-depth connection of ColorOS and Midea products. They want to create a minimalist interactive experience and differentiated scene experience. At the same time, based on the high-quality operating resources of both parties, OPPO will also carry out joint operation activities with Midea. It will continue to expand the user coverage of both parties, and continue to broaden the online and offline channels of both parties globally.

In the past year, OPPO’s IoT layout will accelerate. With the release of OPPO Enco series earphones, OPPO Watch smartwatch series, OPPO bracelets, OPPO 5G CPE T1 mobile routers and other products to achieve interconnection between devices; for partners, OPPO HeyThings has completed covering more than 30 brands, more than 50 categories, and more than 300 SKUs. At the past developer conference, OPPO also officially announced the arrival of smart TVs, and the IoT layout will be further improved.

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