Fitbit is one of the most traditional names in the market of wearables and fitness trackers. Now, the company is about to enter a new chapter of its existence, but under Google’s control. The Alphabet-owned search giant is about to win EU antitrust approval for its $2.1 billion purchase of the fitness tracker maker. Google will likely use Fitbit’s expertise to take on Apple and Samsung in the wearable technology market. Moreover, this can boost the efforts and development of the company’s wearOS.
On Tuesday, the company offered fresh concessions to the European Commission in a bid to address concerns with the deal. EU was concerned that the deal could potentially boost Google’s power in online advertising. The search giant states that it will restrict the use of Fitbit data for Google ads and will also tighten the monitoring of that process. According to Reuters, this offer was made on a July proposal.
