2020 has been a challenging year for everyone, including Apple. So, the Cupertino company was forced to postpone the start of production, announcement and release of the iPhone 12 due to the pandemic, which will also affect preparations for the running holiday season.
Apple will fill the iPhone 12 shortage on the holidays with older models
According to Nikkei, Apple is experiencing supply problems for the iPhone 12 (including power management chips), which could cause a supply shortage for the new smartphones during the holiday season. The Americans allegedly intend to cover it by the old models: Apple has placed orders for more than 20 million iPhone 11, iPhone SE and iPhone XR, which are still popular.
Curiously, these 20 million are a quarter of the projected iPhone 12 sales by the end of the year (75-80 million). All new batches of old devices will arrive without the charger box and headphones. But the iPhone 11 Pro and iPhone 11 Pro Max have already completed their journey; their production has been discontinued; so if you need a premium device, you will have to either take the leftovers from retailers, or wait for new small batches of iPhone 12 Pro. Apple declined to comment on the situation, which should come as no surprise.
iPhone 12 mini/Pro Max has more than 1.47 million reservations on JD.com
On October 14th, Apple officially released the iPhone 12 series. However, only the iPhone 12 and iPhone 12 Pro hit the market on October 23rd. The iPhone 12 mini and iPhone 12 Pro Max will be available in November. Pre-orders will start at 9 pm on the 6th and will be on sale on November 13. At present, JD’s appointments for iPhone 12 Pro Max and iPhone 12 mini are coming to an end.
According to reports, users have great enthusiasm for iPhone 12 Pro Max and iPhone 12 mini. Looking at the pre-order data from JD.com, the iPhone 12 Pro Max appointments hit 890,000. For the iPhone 12 mini, its reservations exceed 580,000. The total number of reservations for the two models exceeds 1.47 million.
iPhone 12 mini can fit anyone with small hands or small pockets
Yesterday, Apple started accepting pre-orders for the iPhone 12 mini and iPhone 12 Pro Max, and now we have started to see reviews and videos describing the features of the new Apple smartphones.
Here is what one the famous reviews websites writes about the 5.4-inch iPhone 12 mini: “It’s honestly a bit weird to hold at first, especially if you’re coming from a big phone. Some things do take a bit of an adjustment, like typing — but other parts of using an iPhone, like swiping down from the top of the display for notifications or the control center, are easier than they’ve been in years. But for the first time since arguably the iPhone 8, Apple has made a flagship phone that nearly anyone should be able to comfortably use and hold in one hand”.