SensorTower, a well-known mobile application data analysis company, recently shared its top 10 apps in terms of downloads and revenues. According to the company, the non-gaming app with the highest global revenue in November is WhatsApp. After many months of TikTok’s (including Douyin) dominance, WhatsApp finally overtakes TikTok. This popular messaging app has a total of 58 million installs. The country with the most Whatsapp installs is India with 30%. African giant and the most populous black nation with almost 200 million population, Nigeria, is second with about 10%. Apparently, WhatsApp is very popular in sub-Saharan Africa.
TikTok also ranks highly
TikTok (including Douyin) is in the second position. These companies attracted more than $123 million in the global App Store and Google Play. This is about 3.7 times that of November last year. However, about 85% of revenue comes from the Chinese version of Douyin. The US market ranks second contributing 8% of revenue while the Turkish market is third with 2% revenue. In terms of downloads, it has about 55 million downloads in November.
Facebook is the world’s third-highest most downloaded non-gaming application in November 2020. For the first time, Zoom is out of the top 5 rankings and it is replaced by Weather and Radar USA which ranks fourth above Instagram in fifth.
Like we will expect, most of its downloads are from its Chinese version, Douyin. It accounts for 12% (China) of its total downloads. However, the app still records massive downloads from countries like Brazil. According to SensorTower, its download from Brazil is about 10%.
It must be noted that the estimates for app downloads use official figures from the App Store and Google Play worldwide between November 1, 2020, and November 30, 2020. This does not include Apple and Google’s pre-installed apps. The figures also represent aggregate installs of all app versions, ex: Facebook and Facebook Lite.
Douyin is the Chinese equivalent of TikTok
Well, you may be wondering why TikTok’s records include Douyin. The other apps on the list include results from China. This means that TikTok is also entitled to results from China. However, in China, the equivalent of TikTok is Douyin. It is technically the same app but with a different name for easy identification.
In all, we can say that TikTok is doing pretty well. This app is not active in a huge country like India. Recall that before India prohibited the use of TikTok, it was one the most popular app in the country.