The latest data from research firm CounterPoint indicate that total shipments of the iPhone family in the fourth quarter were up 21% year-over-year, mainly due to the strong performance of the iPhone 12.
Comparing sales in the first six weeks; the iPhone 12 sold worse than its predecessor only in the second week; and showed better results in all other weeks.
Given that the holidays are not over yet, we can expect that the iPhone 12 will set a record for the year, and will also continue to be in demand next year.
Currently, when ordering the iPhone 12 Pro and iPhone 12 Pro Max in several countries, buyers are still going to wait for it from several days to several weeks.
Apple is increasing orders of the iPhone 12 series
According to AppleInsider, the Cupertino-based company has increased the number of orders for the iPhone 12 for the first quarter of next year. The iPhone 12 series is enjoying great success in the market. Demand should continue next year and remain steadily high.
According to analysts’ forecast; the number of iPhone 12 shipments will be about 51 million units in the first quarter of 2021. Previously, it was believed that in the first quarter the company will ship about 47 million units. The increase in shipments will primarily affect the iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max. The estimates point that shipments of the cheaper iPhone 12 mini will remain relatively unchanged during this period.
Analysts believe iPhone 12 shipments will grow 38% year over year. An important market for Apple is China, where more than 6 million iPhone 12 units were shipped in November 2020 alone, that is, about 20% of total shipments worldwide. This is a new record for the past few years.
iPhone 12 series will be the best-selling 5G smartphones by the end of 2020
Immediately after the presentation of the iPhone 12 series, the new Apple smartphones have traditionally shown excellent sales figures. However, besides the banal good revenue, the Cupertino company has much to be proud of.
Counterpoint Research’s iPhone 12 sales estimates showed that the 2020 iPhones accounted for 24% of all 5G smartphone sales in October 2020.
Counterpoint Research analysts in their research have summed up that there is now a great demand in the market for updating old devices to new 5G smartphones, especially within the iOS base, which has always actively attracted and still attracts both new users and old fans of Apple technology. Interestingly, Apple itself decided not only not to talk about the number of devices sold; but in general to comment on this achievement in any way.
Available for $1,300, the Samsung Galaxy Note Ultra 5G was is the third most popular 5G device. Then we have products from the Chinese brands Huawei and Oppo.
Apple introduced the iPhone 12 line of smartphones in October; but sales did not start immediately, but in several waves. The iPhone 12 and iPhone 12 Pro hit store shelves in October. They were followed by the iPhone 12 mini and this year’s largest iPhone, the iPhone 12 Pro Max, in November.