The global smartphone market is a very competitive one as manufacturers jostle for supremacy in their stronghold markets. The year has just begun but analysts are already predicting what the market will look like. According to TrendForce, smartphone production will reach 1.36 billion units in 2021. This will represent a year-on-year increase of 9%. The agency also predicts that the total global 5G smartphone production in 2021 will be about 500 million. Also, the 5G penetration rate will rapidly increase to 37%.
According to TrendForce, the global smartphone market in 2020 was hit by public health incidents. The total annual production volume was only 1.25 billion units, a year-on-year decrease of 11%. This is the largest decline in history. The top six brands in the world are Samsung, Apple, Huawei, Xiaomi, OPPO, and Vivo.
Looking forward to 2021, the expectations are that the global smartphone industry will bounce back big. Considering replacements, demand, and the support of emerging markets, estimates are that the total annual production will reach 1.36 billion units. Looking at the current situation, TrendForce estimates that the top seven global seats in 2021 will be Samsung, Apple, Xiaomi, OPPO, Vivo, Transsion, and Huawei. The top six will cover nearly 80% of the global market. However, there is still an uncertainty considering the fact that the pandemic is not entirely over.
TrendForce estimates that the total global 5G smartphone production in 2021 will be about 500 million, and the penetration rate will rapidly increase to 37%. However, the production performance will still be limited by the shortage of foundry capacity.
Samsung and Huawei are the current leaders in the 5G smartphone market
Analytical agency Counterpoint Research has shared data on the study of the 5G segment of the global smartphone market in the first month of autumn. The world’s best-selling model is the Samsung Galaxy Note 20 Ultra 5G. This flagship in many countries uses the Snapdragon 865 processor. However, the Europeans have to be content with the Exynos 990 version. The smartphone took 5% of the market.
The top 3 includes two Huawei models. The second is the Huawei P40 Pro, while the third place is the mid-range Huawei nova 7. Their share was 4.5% and 4.3%, respectively. In the case of the nova 7 model, global sales can be equated to Chinese ones, because the smartphone is not for sale outside the Middle Kingdom.
Two more flagships of 2020 by Samsung have closed the top 5. 4% of the market was taken by the Samsung Galaxy S20 + 5G, while the share of the Galaxy Note 20 5G was 2.9%. As with the Galaxy Note 20 Ultra 5G, the processor varies by region.
Note that the alignment of forces on the market may change significantly this month since the iPhone 12 and Huawei Mate 40 families have appeared on sale. If the flagships of the Chinese company are unlikely to be in great demand, then four variants of the iPhone 12 have every chance of crushing the market, given how popular their predecessors were at the start of sales.