According to the estimates of experts of the analytical company IDC, sales of traditional PCs in the EMEA region (Europe, Middle East and Africa) in the last quarter amounted to 24.1 million units. This is 16.6% more in annual terms. Analysts say that the growth in the consumer segment was 21.3%. In corporate terms, it turned out to be 13.6%.
This is the third consecutive quarter that the region has seen double-digit annual growth in PC sales in the region. Analysts attribute the increase in demand to a massive shift to distance learning, work and entertainment.
The market leader was named Lenovo, which was able to increase sales by 17.4% over the year – from 5.275 to 6.189 million units. This led to an increase in its share from 25.5% to 25.7%.
In second place is HP. This manufacturer reduced sales by 4.6%, which resulted in a decrease in its share from 28.3% to 23.2%.
Dell ranks third. During the year, it increased sales by 23.8%, which led to an increase in its share from 13.8% to 14.7%.
Next comes Acer. It increased sales the most in the top five – by 43.9%. Over the year, the share of Acer naturally increased from 7.6% to 9.4%.
And Asus closes the top five. It managed to increase sales by 33.1%. The result was an increase in the share from 7.1% to 8.1%.
It remains to add that traditional PCs at IDC include desktops, laptops and workstations.
IDC estimates that PC sales are up 13.1% in 2020
Experts of the analytical company Gartner summed up the results of the fourth quarter of 2020 in the PC market. The report said that sales of “traditional PCs”, which includes desktops, laptops and workstations, but does not include tablets and x86-compatible servers, in the past quarter exceeded 91.6 million units. This value corresponds to an increase in annual terms of 26.1%.
Since the fourth quarter is the last quarter of the year, it became possible to assess the sales growth for the year as a whole. It amounted to 13.1%.
To assess the scale of growth, it is enough to remember that the last time the PC market grew at such a rate was ten years ago. In 2020, an indicator of 13.7% was recorded. For six of the past ten years, the PC market has been shrinking.
Analysts attribute the increase in sales to an increase in the number of people who work and study from home due to the COVID-19 pandemic.
Lenovo is the market leader according to IDC. The Chinese manufacturer owns 25.2% of the market at the end of the quarter. The year before, Lenovo’s share was 24.7%.
The share of HP, ranked second, declined over the year from 23.7% to 20.9%. Third place belongs to Dell. The share of this company for, like a year ago, is 17.2%.
The top five also include Apple and the Acer Group. Apple was able to increase its share over the year from 6.8% to 8.0%, and Acer – from 6.1% to 7.2%.
The top five at the end of the year look exactly the same. The difference is only in the size of the shares. Lenovo’s share is 24.0%, HP – 22.4%, Dell – 16.6%, Apple – 7.6%, Acer Group – 6.9%.