According to a recent Gartner report, the sales of smartphones in the global market will hit 1.5 billion units in 2021. This figure will represent an 11.4% year-on-year increase. Anshul Gupta, senior research director at Gartner, said that because consumers had to reduce their spending on smartphones in 2020, this will drive sales in 2021. Consumers’ delayed response to the replacement of smartphones and a large number of low-end 5G mobile phones will also promote this year’s mobile phone sales. Gartner believes that this year’s phone sales will be comparable to 2019.
The agency’s statistics show that global smartphone sales in 2019 were 1.54 billion units. This value dropped in 2020 to about 1.38 billion units. In terms of countries and regions, the sales volume of smartphones in the Chinese market will reach 368 million units in 2020. This year, Gartner believes that the Chinese phone market will ship over 400 million units. Last year, smartphone sales in North America will be about 136 million units. For this year, it will rise to 150 million.
In terms of 5G mobile phones, statistics show that 213 million 5G mobile phones were sold globally in 2020. In 2019, only 16.7 million 5G smartphones hit the market. This is because as of 2019, there were not many 5G phones available for purchase.
According to Gartner research, Chinese 5G phones with a $200 or lower price tag will see a surge in sales this year. In 2021, the global sales of 5G mobile phones will increase by 35% to 559 million units; China’s 5G mobile phone market share is expected to reach 59.5%.
Huawei completely defeats Apple in the Chinese phone market in 2020
According to CINNO Research and Canalys, Huawei still comfortably leads the Chinese smartphone market. According to the International Data Corporation (IDC) mobile phone quarterly tracking report, China’s smartphone market shipments in the fourth quarter of 2020 were approximately 86.4 million units, a slight increase of 0.3% year-on-year.
In the fourth quarter, shipments of Apple, OPPO, Vivo, and Xiaomi all increased significantly. In terms of specific rankings in the fourth quarter, Huawei, Apple, OPPO, Vivo, and Xiaomi ranked in the top five. Although Huawei fell 34.5% year-on-year, it still ranks first with a 25.1% share.
Looking at the entire 2020, Huawei is still miles ahead of the competition. It has a 38.3% market share which is a 0.1% decrease from its 38.4% market share of 2019. In second place is Vivo with a 17.7% market share. This shows that Huawei in the first position has a market share that is over 50% higher than second-place Vivo. Oppo, Xiaomi, and Apple rank third to fifth respectively. Except for Apple’s year-on-year growth, the other four manufacturers all have different degrees of decline.
In the fourth quarter, the Chinese 5G mobile phone shipments were about 60 million units. In 2020, the cumulative shipments were about 167 million units, accounting for more than 50%.