According to the latest research by the analytical company TrendForce, the share of smartphones equipped with AMOLED screens will reach 39% of the total shipments in 2021. For comparison: last year it was 33%, and in 2019 – 31%.
AMOLED Smartphones will take 39% of the smartphone market this year
If this prediction turns out to be correct, the share of models with AMOLED screens will be greater than the share of not only models with liquid crystal displays on amorphous silicon (a-Si), but also models with liquid crystal displays manufactured using low-temperature polycrystalline silicon (LPTS) technology.
Analysts point out that manufacturers will be actively purchasing smartphone components throughout 2021 for two reasons.
First, the industry as a whole expects demand for smartphones to increase significantly this year.
Second, manufacturing capacity throughout the semiconductor supply chain is congested, resulting in severe shortages in some segments. This encourages customers, including smartphone manufacturers, to stock up on some components to reduce the potential risk of shortages.
IDC: The smartphone market has returned to growth
Experts of the analytical company IDC summed up the results of the fourth quarter of 2020 and the whole year in general on the smartphone market. As stated in the corresponding report, the smartphone market returned to growth. Sales in the fourth quarter of 2020 were 385.9 million units; which is 4.3% more than smartphones sold in the fourth quarter of 2019. At the same time, for the entire 2020, smartphones were sold 5.9% less than in 2019.
At the end of the fourth quarter of 2020, Apple was named the market leader. It was able to increase sales in annual terms; that is, in comparison with the same quarter of the previous year, by 22.2% – from 73.8 to 90.1 million devices. This led to an increase in Apple’s share from 19.9% to 23.4%. The second place is occupied by Samsung, which in annual terms increased sales by 6.2%, as a result of which its share increased from 18.8% to 19.1%. The third-place belongs to Xiaomi. Its share increased from 8.9% to 11.2%. The top five also include Oppo and Huawei. Also, The share of Oppo increased from 8.3% to 8.8%. The share of Huawei decreased from 15.2% to 8.4%.
As for 2020 as a whole, Samsung remained the leader with 20.6% of the market. Apple is in second place with 15.9%. The share of Huawei, which is in third place at the end of 2020, is 14.6%. The fourth-place belongs to Xiaomi, whose share is 11.4%, the fifth – to Vivo, whose share is 8.6%. In 2019, Samsung’s share was 21.6%, Apple’s 13.9%. Huawei – 17.5%, Xiaomi – 9.2%, Vivo – 8.0%.