Year after year, we hear promises of a company to come and defeat Apple, throw it from its pedestal and make its fans despair. But until that happens, the company continues to rest on its laurels, becoming a marketing giant, instilling in impressionable users the idea that it offers “the best possible” products. And there is one niche where Apple does offer arguably the best devices – smartwatches.
Apple Watch is popular and the company continues to lead in this segment. According to analysts from Counterpoint Technology Market Research, in the second quarter of this year, the Cupertino-based company controlled 28% of the global smartwatch market, and the army of Apple Watch owners exceeded 100 million users. But pressure from other manufacturers is growing and Apple’s share is gradually collapsing. A year earlier, its share was 30.1%.
Despite difficult times, Huawei somehow manages to keep the second line of the global table of ranks, and its share is 9.1%. Samsung managed to take the third position, its products account for 7.6% of the world supply of smartwatches. Companies such as Imoo and Garmin also managed to get into the top 5.
If we talk about which models of smartwatches were the most popular, then the list looks like this: Apple Watch Series 6, Apple Watch Series SE, Samsung Galaxy Watch Active 2, Apple Watch Series 3 and Imoo Z6-4G. In total, in the second quarter, global shipments of smartwatches showed an increase of 27% year-on-year amid strong demand for smartwatches costing less than $ 100.
Apple Watch Series 7 will receive larger displays than its predecessors
The upcoming Apple Watch Series 7 will be available in 41mm and 45mm cases; instead of the 40mm and 44mm in the current Watch Series 6. This leak is consistent with a previous statement from reputable insider Jon Prosser; who pointed out that displays of new Apple smartwatches will increase in size.
Until Watch Series 4, Apple offered branded smartwatches in 38mm and 42mm cases. Starting with Series 4 released in 2018, the Apple Watch is available in 40mm and 44mm sizes. Sources say that despite the increased case sizes, the bands for Apple Watch Series 4 and up will be compatible with upcoming smartwatches.
It is expected that Apple Watch Series 7 will receive a radically redesigned design with flat edges of the case; which will increase the area occupied by the display. In addition to the enlarged display and new case design; the Apple Watch Series 7 will receive a completely new green color, according to John Prosser.
The Apple Watch Series 7 is expected to launch alongside the iPhone 13 next month. Insiders say that this fall will be rich in new Apple product announcements. The company is expected to introduce new iPads, high-end Mac minis and MacBook Pros with new ARM chipsets; and updated AirPods wireless headphones by the end of the year.