What brand of mobile phone are you using now, will you stick to that brand next time you change it? A few days ago, QuestMobile announced data on the brand change of typical smartphone users in June of this year. The results show that among the five major brands, Xiaomi users have the highest “loyalty”. The results show that 63.2% of Xiaomi users will choose Xiaomi again if they want to change their phone.
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In comparison, Apple’s user loyalty is relatively average. It is not only inferior to Xiaomi, but even below Huawei and Oppo. However, these major brands are doing well in terms of user retention. At least from this table, the proportion of users who continue to choose this brand far exceeds that of switching to other brands.
In fact, because of mobile phone OS features, cloud services, etc., the impact of software on user loyalty becomes more prominent when the hardware configuration is not much different. Speaking of user loyalty, we also saw a set of data today, from the US CIRP survey of 900 new iPhone users in the last 12 months. The results show that half or more of them also choose the iPad and Apple Watch if they are to change. However, for Apple computers, wireless headphones, TV boxes, speakers, the enthusiasm is not so high.
