Google announced that the Google Play Store will launch a long-term improvement plan. The aim of this plan is to create a more personalized scoring mechanism. This scoring system will reflect the expectations of each user and make it easier for developers to navigate and use:
- Starting from November 2021, mobile phone users can view the exclusive scores of the country/region of registration
- In early 2022, users of other devices such as tablet devices, Chromebooks, and wearable devices can view their device’s unique ratings.
According to Google, scoring can help users decide which app to download. It also has a direct effect on the content and its ranking on the Play Store. However, because the application experience will vary depending on the user’s region and device type, the comprehensive score sometimes does not accurately reflect the real situation. Therefore, starting from November 2021, the official will provide scores based on the registration area of individual users. Furthermore, it will later have scores with respect to different device types.
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At the beginning of next year, Google will further update the scoring function of the Play Store. It will subdivide the devices used by users when browsing the Play Store into tablet devices, foldable devices, Chrome OS, Wear, or Auto. This helps users to better choose the equipment they use.
Furthermore, the entire Google Play Management Center will get significant optimizations.
Device type data analysis:
A new device type dimension is added to the rating page, and a device type filter is added to the rating. This helps developers to easily view the rating of tablet device users on the application or the rating of users in Chrome OS content.
More flexible date and time filtering:
Developers can individually select the time period they want to draw (from the last 28 days to the complete application life cycle), and freely integrate scoring data (daily, weekly, or every 28 days) to obtain more granular data over a longer period of time.
Easily download data:
Support downloading average data and score distribution of apps in CSV format. In combination with the new data filtering options, developers can easily query and download more data, and perform offline analysis.
This will improve the overall rating of applications on the Google Play Store.