ByteDance launches “TikTok Seller” App globally

A recent report shows that ByteDance launched an app called “TikTok Seller” for global users last week. This app allows sellers to manage their TikTok stores through their mobile phones, similar to the Chinese jitter. shop. According to TikTok Seller product introduction, its functions include seller registration, product management, order management, return and refund management, promotion management, customer service, data analysis, event registration, and seller education. Currently, TikTok Seller is mainly used by some merchant users in Southeast Asia.


TikTok has been deploying e-commerce business globally since last year. Prior to this, TikTok has also reached a cooperation with the foreign e-commerce platform, Shopify. The more than 1 million merchants on the Shopify platform can more easily target young people on TikTok and promote their goods.

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TikTok notification restrictions for teenagers

According to TikTok, it hopes to help teenagers develop a healthier attitude towards social media so as not to affect their sleep. The company is taking seriously the recommendations of pediatric experts and youth welfare advocates.

The notification laws say that if users are 13-15 years old, TikTok will stop sending push notifications after 9 pm. Furthermore, users between the ages of 16-17 will stop receiving notifications at 10 pm. The hope of the company is that it will not keep these young users awake. They will not have to respond to every pop-up notification at these late hours.

In addition, another change that TikTok is introducing is to allow 16 to 17-year-olds to understand how downloading works. By default, the option to download videos for teen users is not active. However, users can manually activate this feature. Before allowing others to download videos, users must confirm their choice. For users under the age of 16, the option to allow others to download their videos is completely in-active. In addition, when teenagers under the age of 16 go to post a video, they will see a pop-up window asking who should be allowed to watch the video. These features hope to protect the user from harmful content and public view.

TikTok disables private messages by default

TikTok disables private messages for users aged 16-17 by default, although they can activate this feature manually. This new default value builds on the previous change, which completely prohibits private messaging from accounts under 16 years old.

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The changes introduced by TikTok should, to a certain extent, address the research findings showing that young people feel the pressure of social media more than older folks. Ofcom reports that 66% of boys feel the pressure of increasing popularity, and 75% of girls feel the pressure from social media.

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