At the close of trading on Tuesday, Apple’s stock price rose 3.54% to $171.18, a new high. The company now has a market value of about $288.4 billion. Morgan Stanley raised its target price of Apple to $200 and maintained the equivalent of a buy rating. Apple’s surge may be related to the 30% increase in the previous shipment target. According to previous reports, sources from the South Korean component industry said that Apple has announced that it will increase iPhone shipments by 30% in the first half of 2022. This will make the total annual iPhone shipments exceed 300 million units for the first time.
Gizchina News of the week
In the first half of this year, Apple’s shipment target was 130 million units. After the increase of 30% next year, this figure will increase to 170 million units.
Apple is struggling with chip shortage issue
In order to cope with supply chain issues, Apple cut the production capacity of the iPad and the old iPhone. The company is doing all it can to protect the shipments of the iPhone 13 series. However, Apple is still struggling. According to reports, iPhone 13 production from September to October this year is about 20% behind its target. Apple had to lower the total production target of iPhone 13 from 95 million units to 85 million units.
There are still some rumors that the iPhone SE 3 will arrive at the end of the first quarter of next year. Analysts believe that this device will contribute 25 – 30 million units to Apple.
Previously, Ming-Chi Kuo claims that the new iPhone SE will adopt a design similar to the current model. The overall design is based on the iPhone 8, with a 4.7-inch display (providing Touch ID). The key upgrade of the device is the 5G support and a faster processor. There are speculations that this device will come with the A15 Bionic chip. The price may be around 3000 yuan ($473), making it the cheapest 5G phone in Apple’s history. No doubt, this will greatly promote the overall shipment target.