The head of Instagram, Adam Mosseri, in his personal account answered the questions of the platform users about the format in which the chronological order of the posts in the feed is planned to return. He clarifies that two versions are currently in testings, and the release will take place early next year.
In one version, users will be able to “pin favorites and they will appear at the top in chronological order”. Elsewhere, the chronological order in which posts are displayed will apply to all subscriptions, although the head of Instagram did not specify how the featured posts will be displayed. When asked when to expect a new feature, he replied that it won’t take long; and the social network is “already testing the idea with a select few”. And soon it will be followed by a “completely chronological” version.
“We’re currently working on a version of a chronological feed that we hope to launch next year,” Mosseri said, adding that the company has been working on the feature “for months.” He didn’t share additional details about how such a feed would work; but said that the company is “targeting the first quarter of next year” for a launch.
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This is how Instagram will return the chronological order of posts in the feed
Mosseri also noted that Instagram is not going to refuse to display posts based on the recommendation algorithm; the service will offer users a choice of one of two versions, as Twitter did earlier. “We’re not going to give up ranking entirely. We’ll give people a choice between chronological version and [algorithm-based] feed. Without going into details, we believe that ranking helps us introduce people to the content that is most important to them;” said the head of Instagram.
We will remind, Adam Mosseri spoke about plans to return the chronological order of publications in Instagram; when he spoke at a hearing in the US Senate. The parliamentarians were discussing the impact of the social network on the health of users; as well as the measures that the service is going to take to protect children from potential threats.
Instagram confirmed it’s working on a chronological feed; with the “option to see posts from people you follow in chronological order”. The app will also add a “favorites” feed, which will surface posts from designated friends higher in the feed. Both feeds will be optional.