Demand in the secondary market for smartphones and laptops has grown sharply by 44% this month in Russia; according to Yula and VKontakte Ads. At the same time, supply, on the contrary, fell by 46%. According to Avito, sales of smartphones soared by 23% in a month, and laptops by 29%.
According to the Kommersant publication, citing sources in Yulia and VKontakte Announcements, every second request in the electronics category fell on smartphones and tablets (52%), 16.8% of the section’s visitors searched for computers, and TVs and related electronics – 10.3%. Also, according to Yula and VKontakte, smartphones went up by 10% in March, and computers by 22%. In the village, electronics has risen in price by 11% on average.
Growth of demand and on new notebooks is noted. In Svyaznoy, they were sold 75% more over the month compared to the previous reporting period. However, the demand for laptops grew at the end of last year; mainly for models from 30 to 50 thousand rubles “ above the baseline”.
According to the representative of Marvel Distribution, the growth of interest in used electronics is explained both by the limited supply in stores and by the increase in prices for new gadgets. Experts note that such behavior is typical for all periods of crisis, because people want to buy goods that are becoming more expensive at the same prices. In such conditions, aftermarket sellers usually also raise prices and reduce supply.
Prices and demand for used electronics have risen in Russia
We expect that the secondary market will return to normal when the deliveries of the brands that have suspended work in Russia resume, the volume of “gray” deliveries increases; or the focus of buyers shifts to other brands. In any case, there is no need to wait for price reductions.
Recently, Samsung Vice Chairman Han Jong-hee commented on the company’s performance in the Russian market in light of recent developments. When asked about Samsung’s compliance with the sanctions regime against Russia, Han replied that “ deliveries of products to the Russian market have been suspended. We are closely monitoring the situation surrounding the economic sanctions against Russia and are taking steps to minimize the impact on the company .” When asked by shareholders about the risks to the business in connection with the current situation, Khan only replied that the company is “doing everything possible” to eliminate them.
Earlier there were reports that the suspension of deliveries to Russia is due to logistical problems; Samsung factories in Russia continue to operate; but it is possible that the situation may become more complicated; in the event of interruptions in the supply of components.
Here we add that Samsung announced yesterday that the Samsung Pay payment service will continue to work in Russia. True, due to the departure of Visa and Mastercard from the country; now Russians can only add cards of the Mir national payment system to Samsung Pay.