Samsung to abandon its self-developed display – opts for a Chinese display


According to recent reports, LCD display manufacturing has now been taken over by Chinese manufacturers. Display makers like LG, Samsung, and others are now leaving the LCD display market for Chinese brands. These companies are now focusing on the OLED market. However, cheap smartphones will still make use of LCD displays. This means that more companies will now rely on these Chinese brands. According to a recent report, BOE may develop panels for Samsung’s entry-level models. These models will include the Samsung Galaxy A13, Galaxy A23, and other models.

Samsung

Both Samsung and BOE are world-renowned screen R&D and product manufacturers. Their products are widely used by smartphone manufacturers. However, there are still some differences between the two. In addition to the related business of screen production, Samsung’s smartphones also occupy a considerable share of the market. However, BOE does not have its own smartphone products for the time being. The company focuses on supplying its displays to several mobile phone manufacturers.

As one of the most important screen manufacturers in China, BOE has close ties with various mobile phone manufacturers. This time, it was reported that among the iPhones made by Apple, the screens produced by BOE account for about 20% of the share. Apple is a world-renowned technology company, and it has always been strict with its products. Being able to enter Apple’s supply chain shows that BOE Screen is already very good in quality. Several other major Chinese manufacturers, such as Huawei and Xiaomi, also have many models that use BOE screens.

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BOE to supply Samsung

There is news that BOE is only developing panels for Samsung’s entry-level models. However, according to relevant industry sources, at the end of March, Samsung had proposed to BOE to supply the next-generation flagship smartphone panel. According to reports, both companies are currently discussing technical verification and contract signing. If this is true and goes well, perhaps we will see the appearance of Chinese screens on future Samsung flagship phones.

Samsung originally planned to stop the production of LCD panels by the end of 2020. However, the LCD panel market started to increase prices in the past year or so. This made Samsung’s LCD factory continue to operate for another two years. However, the company originally plans to exit the market at the end of 2022. Nevertheless, the LCD panel market has changed since the end of last year. The price has been falling significantly and it is now on a free fall. By January this year, the average price of a 32 -inch panel was only $ 38, a 64% drop relative to January last year.

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