Inflation is everywhere and it touches all fields. So who said that Apple wouldn’t sell its upcoming iPhone 14 models at higher prices? In fact, there is a serious semiconductor shortage issue around the globe. That’s why many analysts predict that the forthcoming Apple iPhone models will cost $100 more.
In the second half of the year, we will see many new smartphones, including the much-anticipated iPhone14 series. So it’s reasonable that Apple’s vast supply chain factories are working overtime to prepare for the four new iPhones. But there is a risk that all these actions will drive to higher prices.
Will You Pay $100 More For iPhone 14?
Wedbush Securities analyst Dan Ives said “we believe a $100 price increase is coming for the iPhone 14. “Prices have been increasing across the whole supply chain and Apple needs to pass these costs to the consumer on this release.”
In May of this year, Samsung followed other companies in raising the price of chip production by 20%. Various companies in the component industry also raised prices for various reasons. Covid-19-related lockdowns have also created problems for Apple’s supply chain, with partners struggling to catch up with production.
CCS Insight’s Ben Wood confirmed Dan Ives’ assumption that Apple should raise prices, but it’s up to Apple. “Apple might decide it may be counterproductive to raise costs with cost of living headwinds affecting consumers and possibly hurting sales,” Wood said.
By the way, if the Cupertino-based company increases the prices for the upcoming iPhone 14 models by $100, it means the vanilla version (128GB) will be priced at $899 as an entry model, the Pro will be priced at $1099, and the Pro Max will be priced at $1199.
It’s also worth noting that only two models from the entire series will come with the latest Apple A16 Bionic chip, the iPhone 14 Pro and iPhone 14 Pro Max. The rest two non-Pro variants will still stick to the old A15 chip.
In this sense, maybe it’s reasonable to increase prices only for the Pro models.