According to data from the International Data Corporation (IDC), Smartphones shipment in India saw a growth of 3% year-over-year (YoY)for quarter 2 of 2022. Chinese smartphone brand, Realme beat Samsung and Vivo, trailing only Xiaomi. But when we compare the same data to Quarter 1 of 2022, there was a decline of about 5%. Considering the whole data for the first half of 2022, we saw a slight decline of 1% in overall smartphone shipments in India.
Cause Of The Decline
As IDC explained, this decline in shipment could be attributed to the shortage in chipsets in the preceding years. Even with the decline in shipment, the average selling price of smartphones in India rose steadily since the year 2020. As of Quarter two of 2022, the average selling price of smartphones stood around $213. This data accounts for a percentage growth of %15 year over year in the prices of smartphones sold in India.
Looking at the overall data from IDC with respect to individual smartphones vendors, Xiaomi maintained their usual top position with a total market share of 20.4%. They actually topped the Indian market again despite the fact that they saw a decline in growth. Comparing their data this year to the same period last year, Xiaomi saw their total shipments declined by 28.2%. This decline meant their total market share in India dipped by 8.8%.
Growth Of Realme So Far
Realme saw the highest growth of 23.7% year over year tipping Samsung and Vivo for the second spot. In quarter 2 of 2021, Samsung trailed Xiaomi with a total market share of 16.3%. This was followed by Vivo who occupied the third position with a market share of 14.8%, closely followed by Realme at the 4th position with a market share of 14.5%.
However, there was a big shake up in the Indian market this year as far as smartphones shipments are concerned. Realme jumped from the 4th position to the second position, accounting to 17.5% of the total market share. Vivo maintained the third position with a market share of 16.9%. Samsung also dropped from second to fourth position with a market share of 16.3%.