DxOMark CEO: Brands no longer send units for testing because they can’t be first


DxOMark is an organization that tests smartphones in detail and rates them according to their performance. The company is known for cameras but in recent times, it tests other aspects like display, battery etc. However, many people have mixed feelings about DxOMark ratings. While some believe that the company is compromised, others say its rankings are not representative of actual performance. After the release of this year’s Xiaomi 12S series, Xiaomi founder, chairman and CEO Lei Jun made it clear that they had an accident on DxOMark. The company did not send a unit of the device to the company for testing as it usually does. However, DxOMark purchased the Xiaomi 12S Ultra for evaluation. It eventually released the test results at the end of last month.


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DxOMark claims it doesn’t sell points

Today, Frédéric Guichard, CEO of DxOMark, said in an interview, “I did not specifically respond to Xiaomi, but just wanted to answer consumer questions on social networks“. As for Xiaomi and other manufacturers who have chosen not to send DxOMark units this year, Frederic Guichar said, “It’s not that fewer manufacturers don’t use our test scores, but less mobile phone test scores can rank first“. He further claims that only the device that ranks first gets a significant promotion effect. Thus, if the manufacturer thinks the device can’t rank first, it doesn’t bother to send in a unit for testing.

DxOMark has since officially debunked claims that it sells its points. It claims that the score it publishes depends only on the quality of the product itself. Whether or not the company sends in a unit, DxOMark claims it does not affect its rating. However, Shen Yiren, the former vice president of Oppo, commented on DxOMark’s response, saying that “it is true that the score and the list are not sold. But selling ‘service’, according to the feedback debugging, the score is high, and the list is also high. “

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