From the beginning of 2022, YouTube and YouTube Shorts have generated a total amount of $14.2 billion from ads. This data is recorded for the first half of 2022 alone, which means there has been an increase of 9% comparing to the same period in 2021.
One Main Factor That Brought YouTube Shorts
The biggest short-videos sharing platform in the world, TikTok has really been a pain in the neck for other big streaming platforms. YouTube, Netflix, Instagram and the rest have all suffered from the sudden rise of Tiktok.
To curb this, most of them have already come up with ways of slowing down Tiktok. Instagram for example has come up with Instagram Reels. YouTube on the other hand came up with YouTube Shorts to join the short videos trend.
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Both Instagram Reels and YouTube Shorts are paying off as expected. But guess what? It is still now enough to slow down Tiktok. As a matter of fact, some creators first share their short videos on Tiktok before posting the same videos on YouTube Shorts and Instagram Reels.
To make matters worse, Tiktok has put aside over $200 million to pay creators in a matter of 3 years. This is what they call the “Tiktok creator fund”. An amount which they plan to raise to a total of $1 billion.
YouTube Shorts Will Begin To Show Ads
This has forced YouTube to make some adjustments in how they pay creators. Hopefully, this may help draw attention of some creators from Tiktok to YouTube Shorts. YouTube announced on Tuesday that, they will soon start showing ads on Short Videos also known as YouTube Shorts. According to YouTube Vice President Tara Walpert Levy, creators of Short Videos will be entitled to 45% of ad revenues which is short of the 55% that main YouTube content creators are getting.
This percentage, YouTube hopes it will lure short videos creators to the platform and also keep YouTube viewers on YouTube for a long amount of time.