YouTube is much older than other social platforms focusing on video content. However, TikTok could gain a massive user base due to its new concepts and ideas. At the moment, TikTok is among the most downloaded mobile apps worldwide. Nothing and no government could prevent it from progressing. But the competition in the niche has reached a boiling point. YouTube, as a leading social platform, is not going to allow anyone and any app to dethrone it. To beat TikTok, the Google-owned company will play its trump card. According to the latest news, YouTube is going to enable monetization on Shorts allowing millions of creators to earn on it.
YouTube Shorts Will Display Ads Starting Next Year
Starting in 2023, Shorts will join the YouTube Partner Program. Thus, when qualified, creators can earn on ads displayed on Shorts. If not, you can still earn money through tips, subscriptions, and merch sales. In other words, there will be sufficient monetization options so that creators can make money.
In fact, Shorts was launched 18 months ago. However, YouTube talked about a “long-term monetization project” only a year ago. But this is not surprising because Shorts is progressing rapidly. It provides 30 billion views a day, and 1.5 billion people watch Shorts every month. Of course, you can say that Shorts is the copied version of TikTok. We won’t argue with you. But there is a real difference between these two. TikTok drives in culture, YouTube drives in revenue.
Gizchina News of the week
Before this, there were a few minor options to monetize Shorts. Creators are doing this via creator funds, shopping, and tips. Thus, these are the same options available on TikTok and Instagram. But as said above, YouTube has a huge user base. Also, it has a rich experience in video monetization through ads. Generally, YouTube keeps 45% of revenue generated by creators’ videos, while it pays creators 55%.
That’s why YouTube is an ideal place for creators to make money. But for Shorts, YouTube will do the opposite. We mean it will keep 55% of revenue and give creators only 45%. The social platform explains it in this way – some of the revenue will go to the music authors. This means creators can use their tracks without worrying about rights. Even so, it’s much better than what it is offering now.