4 Qualities You Should Have To Work For Apple

Tim Cook

If you like following what great CEOs at tech companies do, you should be aware that recently, Apple CEO Tim Cook became a master of Innovation and International Management. That’s a title honored by Università Degli Studi di Napoli Federico II. He also talked about the company he runs and its achievements. Cook mentioned four characteristics that anyone needs to have if they want to work for Apple. Also, he said to students that new employees must care about the world around them.

“We have a group of people in the company that really want to change the world, that want to enrich people’s lives, that want to leave the world better than they found it,” he said. “It’s that kind of feeling that drives people to do their best work and I’ve seen it happen again and again, and the results are just unbelievable.”

During the meeting with students, Tim Cook shared four qualities that Apple looks for when interviewing people. Those characteristics include collaboration, creativity, curiosity, and expertise.

What Do You Need To Work For Apple?


Tim Cook says “Cooperation” is an essential skill for anyone who wants to work for Apple. This quality is what any company needs to create new products. For Apple, it’s a cornerstone of its strategy.

“We believe that strong individual contributors are really key, but two strong individuals that work together can do amazing work, and small teams can do incredible things,” he said.

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Also, Apple employees should be creative. That’s why the company is always looking for people with different mindsets.

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“We look for people that think differently, that can look at a problem and not be caught up in the dogma of how that problem has always been viewed,” he told students. “And so [we look for] somebody that will kind of walk around the problem and look at it from different angles and use their creative juices to come up with solutions.”

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When you don’t know, asking a question is never bad. There are no bad questions. So if Apple sees candidates with a thirst for knowledge, they hire them.

“Curiosity is about being curious about something to ask lots of questions, whether you think they’re smart questions or dumb questions. It’s amazing when somebody starts to ask questions as a kid would, how it puts pressure on the person to think through the answers really deeply. And so, we look for this innate curiosity in people.”


Apple employees need to be experts in their fields. In this sense, we should mention that expertise comes from education and previous work experience.

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“If we’re doing something in industrial design, we need somebody that knows industrial design and has a skill set in it either from their college days or through their work days,” he said.

Tim Cook And Apple Used Them For Years

Tim Cook said they had used these four factors previously and would continue to use them when hiring new people.

On the opposite, employees must have a job that is passionate and fulfills their personal life.

“People have to work for a reason bigger than themselves,” he said. “So you want to have a vision for a company that is about serving the customer and somehow improving their lives. You want to do it in an ethical way.”

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