Apple is placing more advertisements on the iPhone for obvious reasons. The company is putting more ads on the iPhone to make more money. However, some of its employees are not happy about it. There are differences within the company regarding placing more advertisements on the iPhone. Some employees in charge of the advertising business believe this will reduce quality. They say showing more ads will destroy its reputation and quality experience. This is what Apple has been offering for years and now it’s going down the drain.
Apple’s ad team has a special operation pattern. There are internal concerns surrounding the subsequent development of its ad business. When internal employees talk about the company’s advertising business, they can not use specific keywords.
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For example, Apple internally believes that salespeople should use “audience refinement” instead of “positioning”. They should also use “platform” instead of “algorithm,”. The same goes for “competitor keywords” and “brand defence” instead of “conquer”.
Apple expects employees to use language suitable for its products. Terms such as “targeting” do not apply because the company does not allow advertisers to target specific users. To protect user privacy, Apple does not allow advertisers to target groups of fewer than 5,000 users.
Critics attack Apple for placing more ads on the iPhone
Over the past few weeks, developers, customers and critics have disapproved of expanding its advertising in the App Store. The report also suggests that Apple plans to introduce ads in Apple Maps and Apple TV+. However, there are reports that the company has no plan to develop its advertising business. At least, it will not get to the scale of Meta or Google.
Nevertheless, all indications are that the company needs more money. Although it claims it will not develop its ad business, we can not be too sure. Placing more ads on the iPhone is the starting point of full-blown ad business.