Recently, a new app called Lemon8 has been making waves on social media, especially on TikTok. With its recent surge in popularity, many people wonder what Lemon8 is and why it’s quickly becoming the number one lifestyle app in the App Store. We’ll dive into everything you need to know about Lemon8 app, including its features, ownership, and how it compares to the social media giant TikTok.
What is Lemon8?
Lemon8 is a video and photo-sharing social media app that’s been around for a while but is new to U.S. social media users. It’s currently the number one lifestyle app in the App Store, a big jump from an app that never reached the Top 200 Overall Charts in the U.S.
The app caters to users’ interests in food, beauty, wellness, and travel, creating content around specific topics. The content is aesthetically pleasing and curated, with trending topics including fashion, beauty, food, wellness, and travel. Users can find recommendations, get-ready-with-me style videos, and influencer-created content that aims to inspire them to buy something.
Who developed Lemon8?
Owned by ByteDance, Lemon8 is a sister company of TikTok. ByteDance hopes that its connection to TikTok, the most popular app in the U.S., can influence users to migrate from Instagram, an app that’s slowly losing relevance among American users.
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Why is Lemon8 growing so fast?
Lemon8 app is a direct competitor of a popular app in the East called Xiaohongshu, or Little Red Book, in English. Little Red Book holds a large share of China’s social networking and e-commerce market, and Lemon8 hopes to do the same in the West.
Lemon8 is already popular in Japan and Thailand, where Little Red Book is less dominant in the lifestyle app sphere. Influencers on Lemon8 can link their TikTok and Instagram accounts to broaden their social media reach. TikTok creators are promoting Lemon8 heavily on the platform with #Lemon8partner hashtag.
Lemon8 vs. TikTok: Which is better?
Both Lemon8 and TikTok allow people to create content that serves different audiences. Lemon8 app leans more towards influencer marketing, while TikTok leans towards content creation. Brands or companies will likely pay Lemon8 influencers to promote their products to sell their audience a specific aesthetic or lifestyle, similar to Instagram influencers.
On TikTok, some creators are paid to market products or achieve a particular lifestyle. But most make money based on how many views their videos or live streams receive. TikTok creators typically have a niche that they play into to engage their audience, which can range from cooking, dancing, comedy skits, educational content, or just showcasing their personality. However, TikTok influencers can convince their audience that their content is more natural since it’s in video format.
The app’s marketing strategy on TikTok has been to pay micro-influencers to post and promote the app, hoping to compete with U.S.-based Instagram. Both Lemon8 and TikTok offer different opportunities for content creation and influencer marketing, with each app catering to different audiences.
I just finished reading “LEMON8 VS. TIKTOK: STORY BEHIND THE APP EVERYONE’S TALKING ABOUT,” and I must say it was a very interesting article! The behind-the-scenes look at the development and evolution of TikTok, a platform that has taken the world by storm, was both informative and captivating. It’s incredible to see how technology and innovation have transformed the way we engage with content and each other. Thanks for sharing this fascinating story